Wednesday, April 13, 2011

Wait, what?

I have been wanting to share this with you guys for forever! Last week the stars finally aligned in such a way that we were walking passed the sign and remembered to snap a photo.

We had a little sandwich shop called Munch move into town on South street way back when. Maybe last summer? Maybe two summers ago? I can't remember. After a while, they got some little sidewalk signs advertising their business. I have always been intrigued by the way businesses advertise themselves here versus in the States because it is very different. But this.. this I could really not make any sense of. Maybe it's just a good sense of humor? Maybe it's to avoid any legal battles? I just don't know.

We haven't taken a poll or anything, but let me tell you, these are probably the best bacon rolls in the world! I can testify that the sign has not convinced me.. I've never tried one :)


  1. It might be a legal issue, because we have also seen the word 'probably' in front of 'best' statements. But you are right, not convincing, but self-deprication. Ahh the British.

  2. Pretty sure this is a play on the very famous U.K beer (Carlsberg) slogan- "Probably the best beer in the world". Carlsberg have used this slogan in their advertising campaigns for years (30+) and it became a pretty well-known saying in the U.K causing it to be adopted by others in their campaigns. Can definitely see how those not familiar with it would be very confused though! We are a quirky people!